Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choose one business or other organisation with which you are familiar. The Quinn framework.

What particular requirements would a manager in marketing and sales need to deal with in an organisation based around this part of the Quinn framework?

INTERNAL
LONG-TERM
DEVELOPMENT
FLEXIBLE
COLLABORATE
CONTROL
PURPOSE
Do things together
INCREMENTAL
PRACTICE
PEOPLE
BREAKTHROUGH
FOCUSED
CREATE
Do things first
Do things right Do things fast
COMPETE
SHORT-TERM
EXTERNAL
PERFORMANCE
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Transcribed Image Text:INTERNAL LONG-TERM DEVELOPMENT FLEXIBLE COLLABORATE CONTROL PURPOSE Do things together INCREMENTAL PRACTICE PEOPLE BREAKTHROUGH FOCUSED CREATE Do things first Do things right Do things fast COMPETE SHORT-TERM EXTERNAL PERFORMANCE
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