Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Choose one business or other organisation with which you are familiar. The Quinn framework.
What particular requirements would a manager in marketing and sales need to deal with in an organisation based around this part of the Quinn framework?
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- Take into consideration the following things: Do you believe that techniques such as big data and predictive analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?arrow_forwardWhat is business decision modeling? How would you define the business process in your own words? What are the actual applications in business?arrow_forwardConsider the following, among other things: Do you believe that techniques such as Big Data and Predictive Analytics, for instance, would have been effective in marketing ten to fifteen years ago? And why does this happen to be the case?arrow_forward
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