Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
Question

Choose a Global Company- Select an international company that operates in multiple
countries in the technology, automotive, or pharmaceutical sectors. The company should be well-known and have enough publicly available data for analysis. 
company chosen is Toyota

Discuss all the modes of entry strategies . Analyse and discuss how the company entered key international markets based on the modes of entry , licensing, franchising, acquisitions, wholly owned subsidiaries or strategic alliances?

 • Discuss why the company chose these strategies in different markets. For each entry mode the rationale must be clearly stated with the use of information from the company operations to support your discussion  HINT: Were these decisions based on factors like risk management, cost, local regulations, or competitive advantage? • Evaluate the success of these strategies and any challenges faced during implementation of each of the modes discussed. HINT: For Toyota, you could examine its decision to establish wholly owned manufacturing plants in countries like the U.S. and the U.K., where local production helped Toyota avoid tariffs and logistics costs while meeting local demand.  • Inclusion of scholarly peer reviewed journal literature with in text citation. 

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