Charles is pursuing a new manufacturing process at his firm, JB Incorporated. If Charles is successful at identifying and assessing the new process as providing the smallest, but acceptable benefit to JB, in our class the new manufacturing process would be called __. Group of answer choices a developmental enhancement a bottom feeder a secondary innovation a tertiary innovation a sufficient innovation
Charles is pursuing a new manufacturing process at his firm, JB Incorporated. If Charles is successful at identifying and assessing the new process as providing the smallest, but acceptable benefit to JB, in our class the new manufacturing process would be called __. Group of answer choices a developmental enhancement a bottom feeder a secondary innovation a tertiary innovation a sufficient innovation
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Charles is pursuing a new manufacturing process at his firm, JB Incorporated. If Charles is successful at identifying and assessing the new process as providing the smallest, but acceptable benefit to JB, in our class the new manufacturing process would be called __.
Group of answer choices
a developmental enhancement
a bottom feeder
a secondary innovation
a tertiary innovation
a sufficient innovation
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