chapter 9 - multimedia storytelling in strategic communications what makes an effective strategy to push a brand visually on multiple platforms?
In the book "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Seth Gitner, What are the three types of communications strategies Gitner discusses? Provide a definition, and an example that illustrates each type (the example should be one of your own, and not taken from the text). The examples should be materials you found online - provide a link to each example.
In the book "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Seth Gitner, What are the three types of corporate social media efforts Gitner discusses? Provide a definition, and an example that illustrates each type (the example should be one of your own, and not taken from the text). The examples should be materials you found online - provide a link to each example.
In the book "Multimedia Storytelling for Digital Communicators in a Multiplatform World" by Seth Gitner, Nonprofits often use visual storytelling in connection with social responsibility or advocacy. How are storytelling and social responsibility linked? Link to an example you found online that you explain.
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- Some people working in multimedia have formed their own subculture. Give a high-level description of the Google infrastructure. For what reasons do content producers set up these communities?arrow_forwardIdentify and explain two advantages and two disadvantages of Web-based experiments. What kinds of topics are Web-based experiments best used for?arrow_forwardSome content creators have established their own fan bases. Describe the Google network at a high level. What drives the creation of these networks among content creators?arrow_forward