ccording to Icek Ajzen’s (1991) Theory of Planned Behavior (TPB), consumer behavior may not always be volitional. Explain the (3) THREE main component of TPB and relate them to a buying behavior/experience as a consumer on ONE (1) of the following situation in the context of:- To stop/control a smoking habit. The learning outcome of this project is to illustrate the influence/relevance of TPB on consumers. Question 1 Illustrate the 3 components of TPB (with a diagram); Attitude, Subjective Norm, Perceived Behavioral Control.
ccording to Icek Ajzen’s (1991) Theory of Planned Behavior (TPB), consumer behavior may not always be volitional. Explain the (3) THREE main component of TPB and relate them to a buying behavior/experience as a consumer on ONE (1) of the following situation in the context of:- To stop/control a smoking habit. The learning outcome of this project is to illustrate the influence/relevance of TPB on consumers. Question 1 Illustrate the 3 components of TPB (with a diagram); Attitude, Subjective Norm, Perceived Behavioral Control.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Title: The Application of the Theory of Planned Behavior (TPB) on Consumer Behavior
You are required to submit a report for a selected purchase from a retailer by utilizing the theory of planned behavior.
According to Icek Ajzen’s (1991) Theory of Planned
- To stop/control a smoking habit.
The learning outcome of this project is to illustrate the influence/relevance of TPB on consumers.
|
Question 1
|
Illustrate the 3 components of TPB (with a diagram); Attitude, Subjective Norm, Perceived Behavioral Control. |
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