Case study: Starbucks fair trade line -What kinds of power does Starbucks hold over their suppliers in this case? -Use the double marginalization problem and solution guides to structure two alternatives: Prices to consumers are maintained at $8 and profits are split 3:1 in favor of Starbucks Prices are raised 25% to $10 and profits are split 2:1 in favor of Starbucks -What are the resulting mark-ups for the manufacturer and retailer (Starbucks) under each scenario? How will suppliers and consumers respond to either scenario? In answering the case questions, assume the following: Current price is $8.00 for a bag of this coffee Manufacturer costs have been $2.00 Manufacturer mark-up has been $2.00 (and they’re seeking more) Retailing costs have been $1.00 Retailing mark-up has been $3.00

how did tesla Surpass china in manufacturing of electric vehicles (including materials and Part)?

As one of the top five coffee buyers in the world, Starbucks’ actions have significant influence over the industry as a whole, but have also been a source of negative publicity for the company in the past. Among other things, Starbucks has been accused of profiting at the expense of coffee growers, whose livelihoods rise and fall in line with the wildly fluctuating global market price for coffee, which can generate a situation where the market price of coffee falls below the cost of production. Coffee was not only the first consumer product to by widely available as a Fairtrade certified product; it is also one of the most popular. Today, fair trade coffee makes up “20 per cent of the UK retail sales of ground coffee” and “70% of the [total] US fair trade market.” Due to high-profile NGO campaigns and firm responses, public awareness about fair trade issues is growing. As a result of the combination of growing awareness of fair trade, in general, and the growing popularity of fair…

Marketing Strategy at Delta   In the mid-1980s, Delta’s market researchers found that customers (particularly business customers) were strongly influenced to choose a particular airline by the airline’s frequent flyer program. Consequently, to motivate customers to choose Delta, they teamed up with American Express (an exclusive arrangement) to offer a special program: customers could receive triple miles if they would fly on Delta and purchase the tickets using the American Express card.     How would you evaluate Delta’s strategy? (Good or bad?)