Case Study QuestionsWhat was the total postpaid revenue in 2017?What was the total net profit in 2017?Identify examples of strategies adopted by MAXIS in that year.How were the above strategies related to their Customer Relationship Management (CRM) and future sale? PREPAID, POSTPAID BOOST MAXISREVENUE AND EARNINGSTHE STAR Friday, 21 Jul 2017 by Ganeshwaran KanaPETALING JAYA: Maxis Bhd says stronger prepaid and postpaid revenue contributionsboosted its earnings growth for the second quarter ended June 30. The group, in a filing withBursa Malaysia, said its service revenue, absolute earmings before interest, tax, depreciationand base capital expenditure this year would remain at similar levels to 2016. "A solid baseof nearly 1.9 million MaxisONE customers with a monthly average revenue per user ofRM120 has led our postpaid revenue to grow by 2% to RM998mil from RM978mil a yearago," it said. Net profit grew by 17.62% year-on-year (y-o-y) to RM574mil compared withthe same quarter a year ago. "Prepaid revenue grew 2.9% y-o-y to RM984mil fromRM956mil in the second quarter last year. This was due to Hotlink FAST, a service withmore than 1.8 million subscriptions, which has almost tripled from last year." said Maxis inthe statement.maxisKLCommenting on Maxis' year-to-date financial performance, chief executive officer MortenLundal expressed confidence in the fim's performance, which has also seen significantimprovement in customer satisfaction. "The second quarter was a quarter of so manypositives. We delivered strong financials with an all-time high customer satisfaction score totop them off. "Our priority is to continue to deliver a great network experience and create anunmatched customer experience across all channels. This will only get better with ourambitions for full digitalisation and we are on track towards this," said Lundal.

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Case Study Questions What was the total postpaid revenue in 2017? What was the total net profit in 2017? Identify examples of strategies adopted by MAXIS in that year. How were the above strategies related to their Customer Relationship Management (CRM) and future sale?

Case Study Questions What was the total postpaid revenue in 2017? What was the total net profit in 2017? Identify examples of strategies adopted by MAXIS in that year. How were the above strategies related to their Customer Relationship Management (CRM) and future sale?

Entrepreneurial Finance

6th Edition

ISBN:9781337635653

Author:Leach

Publisher:Leach

Chapter14: Security Structures And Determining Enterprise Values

Section: Chapter Questions

Problem 16EP

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