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CASE
JOVINA BUENAARTE PLASTIC PRODUCTS: LET ME TRY AGAIN
Miss Jovina Buenaarte was thirty-six years old way back in 2003 when she first started plastic products. She made up her mind to operate this business when her friend, a plastic maker, complained about the unavailability of plastic products in the area which is of standard quality. Those that are locally máde do not conform to the requirements set by various users.
With a P50,000 starting capital, Ms. Buenaarte proceeded to produce plastic products like bags and kitchen utensils. She personally supervised the mixing of the necessary materials for production. Because of good quality control, her products surpassed the requirements of buyers. Her sales increased considerably even if her selling prices are a little higher than those of competitors.
The firm soon grew into a multi-million peso operation. The number of her employees increased to about a hundred with five assigned to administration and the rest either as drivers or laborers. Her market covered the entire province of Laguna.
Miss Buenaarte's success happened right before the eyes of her administrative staff, and since then, had the impression that success is not a hard thing to achieve.
It was at this timé that Miss Buenaarte tried her hand in the appliance business, where she became quite successful. However, she neglected her plastic product business and soon her employees resigned one after the other. After leaving the firm, her production assistant, Mr. Noel Dela Cruz, made attempts to duplicate the feat of his former boss in plastic products manufacturing.
Miss Buenaarte starts failing, however, and she is now in deep thought considering what her next move should be.
Question: (cite your sources)
What should she do next? Support your answers.
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