Case 2 Everyone Loves Free Samples By Nicholas Manias Anthony works at a grocery store as a bagger and part-time stock clerk. He is friends with almost everyone he works with, as well as many of the regular customers. One of his friends who works at the store is Mario, who works in the bakery. Mario is very friendly and loves his job. Mario has been an employee at the store for as long as anyone can remember. For years, Mario has let the customers sample some of the baked goods. He feels that it builds loyalty and also increases the likelihood of increasing sales, if someone tastes something that they like. The owners of the grocery story, the Peloni family, recently told Mario and other employees that the practice of giving samples to customers must stop. One day while he was on his break Anthony noticed that Mario was still giving free samples of cookies to customers. Anthony spoke with Mario and reminded him about the new policy. Mario told Anthony that the Peloni family doesn't understand how this policy will hurt business and that Mario intends to ignore the policy and do what he has done for years. "Open your eyes, look within. Are you satisfied with the life you're living?" Page 2 -BOB MARLEY

Case 2 Everyone Loves Free Samples By Nicholas Manias Anthony works at a grocery store as a bagger and part-time stock clerk. He is friends with almost everyone he works with, as well as many of the regular customers. One of his friends who works at the store is Mario, who works in the bakery. Mario is very friendly and loves his job. Mario has been an employee at the store for as long as anyone can remember. For years, Mario has let the customers sample some of the baked goods. He feels that it builds loyalty and also increases the likelihood of increasing sales, if someone tastes something that they like. The owners of the grocery story, the Peloni family, recently told Mario and other employees that the practice of giving samples to customers must stop. One day while he was on his break Anthony noticed that Mario was still giving free samples of cookies to customers. Anthony spoke with Mario and reminded him about the new policy. Mario told Anthony that the Peloni family doesn't understand how this policy will hurt business and that Mario intends to ignore the policy and do what he has done for years. "Open your eyes, look within. Are you satisfied with the life you're living?" Page 2 -BOB MARLEY

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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