buyers. What type of ethical dilemma does Hashem have and which ethical principle is violated here?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Hashem works as a Pakistani
sales executive in an
electronic shop in Salalah.
He notices that one of the
branded gadgets may result
in serious health hazard to
the users. He is confused
whether to disclose it to the
buyers or not as disclosing it
may result to loss on sales
and that will affect his sales
target. He plans to sell this
gadget at a lower price to
Pakistani buyers and higher
prices to non- Pakistani
buyers. What type of ethical
dilemma does Hashem have
and which ethical principle is
violated here?
Transcribed Image Text:Hashem works as a Pakistani sales executive in an electronic shop in Salalah. He notices that one of the branded gadgets may result in serious health hazard to the users. He is confused whether to disclose it to the buyers or not as disclosing it may result to loss on sales and that will affect his sales target. He plans to sell this gadget at a lower price to Pakistani buyers and higher prices to non- Pakistani buyers. What type of ethical dilemma does Hashem have and which ethical principle is violated here?
O a. Employee safety
issue and Principle of
Beneficence
O b. Use of corporate
resource and
Principle of Respect
for Autonomy
Ос
C. Customer confidence
and Principle of
Justice
o d. None of these
Transcribed Image Text:O a. Employee safety issue and Principle of Beneficence O b. Use of corporate resource and Principle of Respect for Autonomy Ос C. Customer confidence and Principle of Justice o d. None of these
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