Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Business in 2022 is operating in a complex, uncertain and constantly changing context. From digital transformation, the impact of the global pandemic, and the urgency to deliver a more inclusive and resilient society, to the vital need to preserve limited resources and protect nature and our environment, leaders bear the brunt of this accountability. How can leaders embrace the complexity and magnitude of this responsibility, by producing the returns required in the short term and delivering sustainable solutions for the long term?


Discuss the role and function of culture in guiding businesses through the turbulence of a VUCA environment.

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