Business and Industry Profile. This section provides an overview of the industry and market segment. Market size and growth trends Significant industry trends Strength of major companies in the market

TRUE/FALSE When using a market segmentation strategy, a firm tends to lose control of costs because of the number of segments it competes in.

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Product Strategy ; * In what category of consumer products (convenience, shopping, or specialty) does this product fall?  Why? * At what stage is this product in the product life cycle (introductory, growth, maturity, decline)?  Why? * What role, if any, did branding (brand name, symbol, slogan, etc.) play in your selection of this product?  Why? * What role, if any, did packaging play in your selection of this product?  Why? * Evaluate the quality of the product in terms of quality level and product consistency * * Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other…

You have recently been appointed sales manager of a company selling used cars.  Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce.  At present they are paid a straight salary, the size of which is dependent on the length of service.  Outline your thoughts regarding how you would approach this situation. Write a research and findings base on Compare industry norms, in terms of sales and compare with present results.  Compare industry sales average and the present level of sales.    Discuss the possible causes

Give an example of a new product or service that is targeted at the college student market. Discuss whether it is a new-to-the-world product or other type of new product, and how technology push and market pull research activities may play an important role in development of this new product.

Present an example of a good or service that is targeted based on Demographic, Geographic, Psychographic and Behavioral segmentation. You need to present an example for each one (Demographic, Geographic, Psychographic and Behavioral) and elaborate on the "why" with clear examples and arguments that support your answer.

Marketing planning and implementation are closely linked in successful companies. The plan provides a framework to stimulate thinking and provide strategic direction. Describe the major components of a marketing plan. Which component do you think is most important? Why? Provide specific evidence to support your reasoning.

How does market research connect and apply to a firm’s sustainability?

Of the market situations identified in the Bass Diffusion section, which one most accurately describes the situation facing a business/organization?

Discuss the STP Analysis- Segmentation, Targeting and Positioning for the Bakery products that uses online application to sell its product.