Multiple choices questions 19 Burger King runs a scratch-card promotion in which contestants have a chance towin a trip to Disneyland and other smaller prizes. This is an example of:direct mail advertisingTV advertisingsales promotionspublic relationsall of the above

No matter how successful a business becomes, there are times it would need some ways to boost its…

Answered: Burger King runs a scratch-card…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question 32 of 50 Select two scenarios in which it is it advisable to abort an interaction with an abusive customer. The customer blames you for the problem. The customer starts crying about the issue. The customer threatens to write a negative review. The customer asks to speak to a supervisor. The customer repeatedly swears at you. The customer threatens you with violence.
A key element of effective decision-making is to consider both _______ and quantitative factors. Question 3 options: qualitative advanced-quantitative historical data
QUESTION 60 Producing the most efficient and cost-effective version of a product describes what? a. Production orientation b. Sales orientation c. Market orientation d. Social orientation QUESTION 62 If a consumer buys Charmin bath tissue that is the exact same quality as a generic brand only more expensive, Charmin has created ________ with the consumer. a. Brand mark b. Brand name c. Brand equity d. Brand
Case: Volkswagen Commercial One of the early T.V. advertisements from Volkswagen was described as follows: The camera looks through the windshield of a car travelling on a dark snow-covered, country road. Heavy loads of fresh snow bend down pine and fir branches. No announcer's voice is heard, the only sound is that of an engine prosaically purring along. In shot after shot, the headlights illuminate the falling snow ahead, piling up deeper on the winding, climbing, un-tracked road. Robert Frost's haunting lines about the woods on a snowy night are inevitable evoked. Curiosity and a measure of suspense are created. Who is driving and where? What errand has taken him out on such a night? Finally the headlights swing off by a large dark building and are switched off. A high door opens and a powerful snowplow rolls past as the announcer's voice begins “Have you ever wondered how the man who drives the snowplow drives to the snowplow? This one drives a Volkswagen. So you can stop…
Question 1: Are you emotionally intelligent? As you answer this question, assess your own emotional intelligence on each of the components of emotional intelligence detailed in the healthline.com article above. In your assessment, use a scale from one to ten (one being the lowest, ten the highest) and rate yourself on each of the components of emotional intelligence from the article. Please explain each of the ratings. Finally, rate your overall emotional intelligence on the same scale and explain the overall rating. Question 2: Six steps for improving emotional intelligence are explained in the Hacker video above. Which step for improving emotional intelligence do you think is most important? Why? Specifically explain the importance of this step, including why you think the skill is more important than the other steps.
QUESTION TWOa) Research indicates that globally; every day, approximately 800 women die from preventable causes related to pregnancy and childbirth. However, Antenatal care (ANC) is one of the recommended interventions to help reduce these alarming maternal and newborn mortalities worldwide (Kyei, Chansa and Gabrysc, 2019). When an expectant mother visits the clinic they are advised to take Iron, Zinc and Folic at least in quantities of 100mg, 150mg and 100mg per day respectively. There are two types of medicines available in the form of a 500mg tablet and 250mg capsule. Each tablet is composed of 30mg of Iron, 45mg of Zinc, and 40mg of folic acid while the capsule contains the three ingredients in 20mg, 15mg, and 25mg respectively. The cost per of each tablet is K3 and that of each capsule is K2.Required:Formulate the problem as a linear programming problem and using the graphical method determine the number of tablets and capsules to be purchased so that the total cost of medicines…
Question 33 All of the following are reasons for the shift toward greater use of promotions and less reliance on advertising over the last two decades except O promotions normally have an immediate impact on sales O declining impact of advertising. O increased cost of advertising O increased level of brand proliferation and brand parity
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Question 3 A startup that sells a hardware product to businesses is: (select all that apply) O Likely to be acquired for less than startups in other categories O Likely to be acquired for more than startups in other categories O Likely to have higher competitive barriers to entry O Is not as interesting to Venture Capitalists in general O Likely to have a harder time of sales than startups in other categories O The best kind of startup to launch
QUESTION 13 A person's ethical judgement may be impacted by their religious values. O True False
Question 13 We should be very careful of the problem of _______. The test units who drop out may be systematically different from the test units who remain. For example, salespeople who drop out of a sales training program may be the ones who do not gain anything from the program. In that case, the experiment will only measure the change of effectiveness for the test units who do not leave. history mortality Main testing effect Selection bias
Which of the following is true of businesses with a strong customer focus? Question 23 options: In a customer-focused business, shareholders are more interested in long-run survival than immediate earnings. A customer-focused business realizes higher profits over the short-term. In a customer-focused business, managers are usually judged on the last quarter's results, and not not on their efforts to ensure the long-run survival of the business. A customer-focused business is in synch with customers' needs and requirements, not with competitors' strategies. A customer-focused business lacks a long-term perspective

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Burger King runs a scratch-card promotion in which win a trip to Disneyland and other smaller prizes. This is an example of: