Big Brands, Online Startups Find Success Rests on Store Shelves Synopsis American shoppers will buy almost anything online. But when it comes to household mainstays, from razors to tampons, the old-fashioned store still beckons. That reality is hitting some of the world's biggest consumer-products companies, which collectively have invested billions of dollars in startups in recent years that sold directly to consumers. After reading the article, answer the following questions individually. 2. Despite the growth in e-commerce, what advantages do traditional store-based retailers

Principles of Information Systems (MindTap Course List)
12th Edition
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter1: An Introduction To Information Systems
Section: Chapter Questions
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Big Brands, Online Startups Find Success Rests on Store Shelves Synopsis American shoppers will buy almost
anything online. But when it comes to household mainstays, from razors to tampons, the old-fashioned store still
beckons. That reality is hitting some of the world's biggest consumer-products companies, which collectively have
invested billions of dollars in startups in recent years that sold directly to consumers. After reading the article, answer
the following questions individually. 2. Despite the growth in e-commerce, what advantages do traditional store-based
retailers
Transcribed Image Text:Big Brands, Online Startups Find Success Rests on Store Shelves Synopsis American shoppers will buy almost anything online. But when it comes to household mainstays, from razors to tampons, the old-fashioned store still beckons. That reality is hitting some of the world's biggest consumer-products companies, which collectively have invested billions of dollars in startups in recent years that sold directly to consumers. After reading the article, answer the following questions individually. 2. Despite the growth in e-commerce, what advantages do traditional store-based retailers
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