Beth owns a small Thai fusion cuisine restaurant in Metro Manila. Her target market are middle to upper class families. Applying Porter's Five Forces Model, which of the following will be LEAST analyzed by Beth?The threat of new entrants in the family restaurant sector, considering cost of locating a store in the vicinity and the immediate cash outflows for restaurant equipmentThe bargaining power of buyers against her restaurant in terms of the lemongrass ingredient.The threat of other restaurants in the area offering different food items at a lower price point.The rivalry and competitiveness of restaurants in the area, both in the Thai fusion cuisine as well as those catering to middle to upper class families.

Porter's Five Forces Model is framework and a tool used by the businesses to analyze the competition…

Answered: Beth owns a small Thai fusion cuisine…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Beth owns a small Thai fusion cuisine restaurant in Metro Manila. Her target market are middle to upper class families. Applying Porter's Five Forces Model, which of the following will be LEAST analyzed by Beth?

The threat of new entrants in the family restaurant sector, considering cost of locating a store in the vicinity and the immediate cash outflows for restaurant equipment
The bargaining power of buyers against her restaurant in terms of the lemongrass ingredient.
The threat of other restaurants in the area offering different food items at a lower price point.
The rivalry and competitiveness of restaurants in the area, both in the Thai fusion cuisine as well as those catering to middle to upper class families.

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