Below is data of lobster sales volume from a seafood company. We are using exponential smoothing (α = 0.5) and 3-year moving average to forecast it. Please fill the blanks above and write your processes below. What are the mean absolute deviations (MADs) of the two methods? Which method will you choose based on the results?

Below is data of lobster sales volume from a seafood company. We are using exponential smoothing (α = 0.5) and 3-year moving average to forecast it. Please fill the blanks above and write your processes below. What are the mean absolute deviations (MADs) of the two methods? Which method will you choose based on the results?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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