Because service organizations require high-touch relationships with customers, which of the following characteristics of the service organization is most important to meeting this requirement? Hiring and training Customized services Flexible systems Adjustable capacity

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter13: Services Marketing
Section13.2: American Express Delivers Service With Calls, Tweets, And Apps
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Because service organizations require high-touch relationships with customers, which of the following characteristics of the service organization is most important to meeting this requirement?

Hiring and training
Customized services
Flexible systems
Adjustable capacity
 
 
 
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