Assume Boost Juice intends to expand their business to Asian market and Thailand is their first target market. Using your own knowledge and experience, please determine: Which factors does Boost Juice need to consider/analyse before they formulate their strategy? Which strategy should they develop in order to succeed in this market? Please use arguments and examples based on relevant theories
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Assume Boost Juice intends to expand their business to Asian market and Thailand is their first target market. Using your own knowledge and experience, please determine:
- Which factors does Boost Juice need to consider/analyse before they formulate their strategy?
- Which strategy should they develop in order to succeed in this market?
Please use arguments and examples based on relevant theories
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