Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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7:18 C Back Assignment Details TECH 100 | AR IV-2-1| TECHNOPRENEURSHIP The following are different approaches to innovation. Your task is to Identify successful ventures/businesses on each approach based on the given requirements. Cat, Pig and Frog The CAT To Start. Be a copycat Nothing is purely original everything is based on something existing The PIG Piggy Back Build upon existing trends, technologies and even companies! The FROG LeapFrog! Pushing the boundaries of what is known, possible and even allowed. CAT: Find a successful venture and a successful copycat. In what way did the copycat improve on the original venture? Ex. Successful venture: APPLE Copycat: ΧIΑOM Xiaomi's user interface is remarkably similar to Apple. Xiaomi has long been accused of copying Apple but in recent years its design seemed to develop a little more independence than before. On the latest product of both company, Xiaomi equips its device with a1.5-fold better battery than Apple and a dual 12MP+5MP camera as an 1 Previous Next > Dashboard Calendar To Do Notifications Inbox
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Transcribed Image Text:7:18 C Back Assignment Details TECH 100 | AR IV-2-1| TECHNOPRENEURSHIP The following are different approaches to innovation. Your task is to Identify successful ventures/businesses on each approach based on the given requirements. Cat, Pig and Frog The CAT To Start. Be a copycat Nothing is purely original everything is based on something existing The PIG Piggy Back Build upon existing trends, technologies and even companies! The FROG LeapFrog! Pushing the boundaries of what is known, possible and even allowed. CAT: Find a successful venture and a successful copycat. In what way did the copycat improve on the original venture? Ex. Successful venture: APPLE Copycat: ΧIΑOM Xiaomi's user interface is remarkably similar to Apple. Xiaomi has long been accused of copying Apple but in recent years its design seemed to develop a little more independence than before. On the latest product of both company, Xiaomi equips its device with a1.5-fold better battery than Apple and a dual 12MP+5MP camera as an 1 Previous Next > Dashboard Calendar To Do Notifications Inbox
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