Ashley Linkletter, age 21, expects to graduate next spring with a bachelor's degree in business administration. Ashley's grades are mostly Bs and As, and she has worked part time throughout her college career. Ashley is vice president of the Student Marketing Association on her campus. She would like to work in management or marketing for a medium-to large-size employer. Because she loves the outdoors, Ashley thinks she would prefer a job in the Northwest, perhaps in northern California, Oregon, or Washington. What would you recommend to Ashley on the importance of career planning regarding clarifying her values and lifestyle trade-offs?
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