(b)Upon graduation, eager to join the work force you sent many resumes tocompanies that you want to join. And you received a call for an interviewfrom one of the companies you applied for. This company's business isheavily on brick and mortar whereby their products are being tradedphysically in a shop. You were happy to receive this invitation and youaccepted their call to attend the interview. During the interview session, one ofthe managers asked your opinion about several queries. The queries are asbelow. As an interviewee how you manage to answer them in a professionalmanner will help you secure the job. The context and depth of your discussionwill be added advantage as it will portray your knowledge and understandingof their needs.Query 1As you are aware, our company is mainly trading via brick-and-mortarconcept for many years now. Due to the recent pandemic, the topmanagement is considering on engaging into E-Commerce or somecall them as E-Business. Explain the differences between traditionaland E-Commerce way of business.(i)Query 2Do you think embarking into this new or additional business strategywould be advantageous to the company and society? Please doenlighten me on this.(ii)

Due to the exponential growth of the internet, nature, and the structure of competition within the…

As you are aware, our company is mainly trading via brick-and-mortar concept for many years now. Due to the recent pandemic, the top management is considering on engaging into E-Commerce or some call them as E-Business. Explain the differences between traditional and E-Commerce way of business. Query 2 Do you think embarking into this new or additional business strategy would be advantageous to the company and society? Please do enlighten me on this.

As you are aware, our company is mainly trading via brick-and-mortar concept for many years now. Due to the recent pandemic, the top management is considering on engaging into E-Commerce or some call them as E-Business. Explain the differences between traditional and E-Commerce way of business. Query 2 Do you think embarking into this new or additional business strategy would be advantageous to the company and society? Please do enlighten me on this.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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