Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
As the newly appointed marketing manager of PIZZA HUT SA, you are tasked with introducing your new product to the SA market. Keeping in mind this in conjunction with KFC.
You are required to discuss the seven steps in the marketing communication campaign in relation to how you will promotion the new product to SA clients
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