As the newly appointed marketing manager of PIZZA HUT SA, you are tasked with introducing your new product to the SA market. Keeping in mind this in conjunction with KFC. You are required to discuss the seven steps in the marketing communication campaign in relation to how you will promotion the new product to SA clients

As the newly appointed marketing manager of PIZZA HUT SA, you are tasked with introducing your new product to the SA market. Keeping in mind this in conjunction with KFC. You are required to discuss the seven steps in the marketing communication campaign in relation to how you will promotion the new product to SA clients

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range of financial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recent exploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study of marketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer might be the key to this dilemma. b) From your own investigation of an organization like yours, you discover that many marketers of Credit Cards in those organization sharpen their marketing strategy by adopting a multivariate demographic segmentation (i.e., combining two or more demographic variables) approach. Using examples, explain why and how such a segmentation approach might be used to inform strategy in attempting to resolve the sales decline.
Describe a foreign Coca Cola Video advertisement. How is it different from the US Coca Cola advertisement? Why do you think they are different? Use marketing terms in your response.
You work fora cranberry company in Nova Scotia looking to enter the cranberry company on Australia. Based on this scenario, how will you promote the product and what is your promotional mix? What are your promotional objectives, key message and promotional costs?
Suppose you are brand manager or marketing team leader of a pharmaceutical industry. Now in the existing market your company have a product called Pentoprazole, there are different brands are here in the market.You have to compete with them and grab the market .Now how can you prepare best promotion budget for your product Pentoprazole? Please answer at your own words.
Subject : principle of Marketing Take a trip to a shopping centre, mall, or the main shopping district within your community. Choose a retail store in this location, such as a department store, DIY store, clothing shop, supermarket and so forth. The store you select must be one that has its products displayed on shelves and which would allow shoppers to enter and walk around the aisles to view the products close up. Alternatively, you can visit your favourite supermarket so long as it allows you to enter the store, walk around the aisle and pick up your own grocery.• Step 2: Once you have identified the store, enter the store and select a product category within the store. Visit the product category and choose one product from this category and then answer the following questions in relation to that product that you have selectedYour paper must be APA compliant with references from 2 scholarly academic sources (not from Wikipedia) Continuing Use the Lysol bleach multipurpose…
Coca-Cola is the most recognizable brand in the world. How did the company achieve this distinction? What has the company done in its marketing mix in terms of product, price, distribution, and marketing communications that has created such tremendous brand equity and loyalty? How has advertising aided in building the brand? (Students might want to visit Coca-Cola’s Website for help at http://www.coca-cola.com/global/glp.html (Links to an external site.)Links to an external site.)
pick a consumer product and show how the marketer uses at least four promotional elements to promote the product. You are to describe the following four promotional elements
Which target marketing approach is Jimmy Key most likely to use? micro marketing Undifferentiated marketing Differentiated marketing Concentrated marketing
Coach Identify what channels are used to distribute the products. Identify all that apply to each product line. Nikki Identify what channels are used to distribute the products. Identify all that apply for each product line.
Suppose you are launching a new product(Medicine), generic name is Pentoprazole. What are the marketing strategy, advertisement techniques or how you can market your product? Please answer at your own words.
Please make 1 survey question that will answer this question below. thank you What could be the enormous contribution to the tourism industry of Intramuros of knowing the mean score of respondents who choose travel brochures as an effective promotional platform?
You are the marketing executive for Nissan which is to get the feedback of launching the latest Kia Sorrento SUV car in TV commercials all over the world. Your company is using Pierce Brosnan ( ex-James Bond) to promote your product. Discuss the reference group related factors that you would have considered when signing the celebrity. Describe what you think is the personality of this person. Why did they choose him and not other TV stars who may even be as popular if not better. Who will the product be aiming at? Very simple answer needed and no word min limit.