As the engineering manager of air conditioning units for Acme Bus Company, you receive a notice that there might be some flaw in the units because a virus-like upper respiratory infection has spread through the school children who were bussed a long way for a special summer session. The suspicion is reinforced early in the fall school year when only a few of the 80 students showed up at the pick-up points two weeks after the bus runs started. These are new buses put into service at the beginning of the summer, thus there is no previous experience with them. You go to your boss to advise an immediate withdrawal of the buses but he refuses on the grounds that there is no evidence. How should you proceed? What steps should you take to resolve the issues? Write briefly analyzing this case and explaining your answer.

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 1C
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As the engineering manager of air conditioning units for Acme Bus Company, you receive a notice that there might be some flaw in the units because a virus-like upper respiratory infection has spread through the school children who were bussed a long way for a special summer session. The suspicion is reinforced early in the fall school year when only a few of the 80 students showed up at the pick-up points two weeks after the bus runs started. These are new buses put into service at the beginning of the summer, thus there is no previous experience with them. You go to your boss to advise an immediate withdrawal of the buses but he refuses on the grounds that there is no evidence.

How should you proceed? What steps should you take to resolve the issues? Write briefly analyzing this case and explaining your answer.

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