As manager of the St. Cloud Theatre Company, you have decided that concession sales will support themselves. The following table provides the information you have been able to put together thus far: ITEMSELLING PRICEVARIABLE COST% OF REVENUE Soft Drink$1$0.6025 Wine1.750.9025 Coffee2.000.3530 Candy1.500.2020 You estimate labor cost to be $250.00 (5 booths with 2 people each). Even if nothing is sold, your labor cost will be $250.00, so you decide to consider this a fixed cost. Booth rental, which is a contractual cost at $50.00 for each booth per night, is also a fixed cost. What is the break-even volume per evening performance? How much wine would you expect to sell each evening at the break-even point? Please solve the question using Excel OM.

As manager of the St. Cloud Theatre Company, you have decided that concession sales will support themselves. The following table provides the information you have been able to put together thus far: ITEMSELLING PRICEVARIABLE COST% OF REVENUE Soft Drink$1$0.6025 Wine1.750.9025 Coffee2.000.3530 Candy1.500.2020 You estimate labor cost to be $250.00 (5 booths with 2 people each). Even if nothing is sold, your labor cost will be $250.00, so you decide to consider this a fixed cost. Booth rental, which is a contractual cost at $50.00 for each booth per night, is also a fixed cost. What is the break-even volume per evening performance? How much wine would you expect to sell each evening at the break-even point? Please solve the question using Excel OM.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter19: Pricing Concepts

Section: Chapter Questions

Problem 6DRQ

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