Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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  • As an event planner, what is the difference between how you evaluate the results of an event internally (for you) versus for your client?
  • What personal standards would you use as a basis for evaluating a production for your own information and to improve going forward?
  • What evaluation analysis results would cause you to look for new vendors?
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