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Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Arbitrarily, NY Times selecting a location on Brooklyn Bridge to interview passerbys as being NYC residents about their opinion regarding CUNY funding is an example of
a. |
media sampling |
|
b. |
cluster sampling
|
|
c. |
non probability sample |
|
d. |
random sample
|
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