Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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analyze potential shifts in technological advances notably including AI  that might impact the balance between digital and traditional channels and how they might evolve.

 
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Step 1: Potential Shifts in Technology and their Impact on the Digital-Traditional Channel Balance
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Step 2: Shift 1: Blurring the lines between digital and physical:
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Step 3: Shift 2: AI-driven automation and efficiency:
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Step 4: Shift 3: Rise of voice and conversational interfaces:
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Step 5: Evolution of Channels:
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