Analysis of the existing relationship management strategy of Nike based on the following:Its success rate to develop relationships Area of concern that needs improvement Proposals to improve the strategy

Answered: Analysis of the existing relationship…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Analysis of the existing relationship management strategy of Nike based on the following:

Its success rate to develop relationships
Area of concern that needs improvement
Proposals to improve the strategy

Expert Solution

Step

Customer relationship marketing is the important marketing strategy of an organization to maintain the long term relationships with their customers and become successful by providing high quality service to them. Nike is the biggest multinational company that design and manufactures the sportswear, accessories and other equipment and this organization maintains good relationships with all the customers