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Discuss the concept of product life cycles and why management must consider them in its long range planning. Ensure that you identify the stages in a life cycle.  Also demonstrate how the various product adopter categories link up with the product life cycle. Relate the above to the factors that affect product adoption (hint: one is relative advantage)

What are the product mix decision ? How to implement it ?

Target Mainstays Stackable Bin (Target Retailer Brand) Private Label   What is the evaluation of the private brand quality compared to national brands? Below are a number of changes in private label branding that have occurred.   Discuss each of these changes in relation to the private brand  picked. (Target Mainstays Stackable Bin)  Improved quality Perceived as a value purchase Higher loyalty towards retail outlets and lower loyalty towards specific brands Used to differentiate retail outlets Increased advertising of private brands Increased quality of in-store displays and packaging of private brands