An IE graduate student named Vladimir will soon purchase a new top of the line Apple iPhone or Samsung Galaxy. He bases his choice on the three factors: cost C, ease of use E, and features F. He assigns weights of 0.40 to C, 0.30 to E, and 0.30 to F. For C, he assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For E, he also assigns weights of 0.40 to iPhone and 0.60 to Galaxy. For F, he assigns weights of 0.70 to iPhone and 0.30 to Galaxy. Use these weights in a value tree and determine which phone Vladimir should buy and the corresponding overall weight for the chosen phone. O iPhone, 0.53 O Galaxy, 0.51 O iPhone, 0.51 O Galaxy, 0.49

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
icon
Related questions
Question
An Industrial Engineering (IE) graduate student named Vladimir is in the process of deciding whether to purchase a new top-of-the-line Apple iPhone or a Samsung Galaxy. His decision is influenced by three factors: cost (C), ease of use (E), and features (F). He assigns different weights to each factor: 0.40 to cost, 0.30 to ease of use, and 0.30 to features.

For cost (C), he assigns a weight of 0.40 to the iPhone and 0.60 to the Galaxy. For ease of use (E), the weights are 0.40 to the iPhone and 0.60 to the Galaxy. For features (F), the weights are 0.70 to the iPhone and 0.30 to the Galaxy.

Vladimir uses these weights in a decision-making value tree to calculate the overall score for each phone and decide which one to purchase. The options and their corresponding overall weights are:

- iPhone, 0.53
- Galaxy, 0.51
- iPhone, 0.51
- Galaxy, 0.49

Based on the calculated weights, the iPhone with a score of 0.53 is potentially the best choice for Vladimir.
Transcribed Image Text:An Industrial Engineering (IE) graduate student named Vladimir is in the process of deciding whether to purchase a new top-of-the-line Apple iPhone or a Samsung Galaxy. His decision is influenced by three factors: cost (C), ease of use (E), and features (F). He assigns different weights to each factor: 0.40 to cost, 0.30 to ease of use, and 0.30 to features. For cost (C), he assigns a weight of 0.40 to the iPhone and 0.60 to the Galaxy. For ease of use (E), the weights are 0.40 to the iPhone and 0.60 to the Galaxy. For features (F), the weights are 0.70 to the iPhone and 0.30 to the Galaxy. Vladimir uses these weights in a decision-making value tree to calculate the overall score for each phone and decide which one to purchase. The options and their corresponding overall weights are: - iPhone, 0.53 - Galaxy, 0.51 - iPhone, 0.51 - Galaxy, 0.49 Based on the calculated weights, the iPhone with a score of 0.53 is potentially the best choice for Vladimir.
Expert Solution
steps

Step by step

Solved in 2 steps with 2 images

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Practical Management Science
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Business in Action
Business in Action
Operations Management
ISBN:
9780135198100
Author:
BOVEE
Publisher:
PEARSON CO
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.