An Industrial Engineering (IE) graduate student named Vladimir is in the process of deciding whether to purchase a new top-of-the-line Apple iPhone or a Samsung Galaxy. His decision is influenced by three factors: cost (C), ease of use (E), and features (F). He assigns different weights to each factor: 0.40 to cost, 0.30 to ease of use, and 0.30 to features.For cost (C), he assigns a weight of 0.40 to the iPhone and 0.60 to the Galaxy. For ease of use (E), the weights are 0.40 to the iPhone and 0.60 to the Galaxy. For features (F), the weights are 0.70 to the iPhone and 0.30 to the Galaxy.Vladimir uses these weights in a decision-making value tree to calculate the overall score for each phone and decide which one to purchase. The options and their corresponding overall weights are:- iPhone, 0.53- Galaxy, 0.51- iPhone, 0.51- Galaxy, 0.49Based on the calculated weights, the iPhone with a score of 0.53 is potentially the best choice for Vladimir.

Given data; Factors Weights iPhone Galaxy C 0.40 0.4 0.6 E 0.30 0.4 0.6 F 0.30 0.7 0.3

Answered: An IE graduate student named Vladimir…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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