ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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An end-of-aisle
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- Demand for carpet cleaner rentals at a rental store is described by the equation: Q = 4,000 - 500P, where Q denoted the number of carpet cleaner rental per week and P is the rental price in dollars. Determine the point price elasticity of demand at (1) P = $3 and (2) P = $4.5 and (3) comment on the change in elasticity. (4) Ignoring the previous parts, what is the appropriate price to set in order to maximize profit for a good with a marginal cost of $35 and a demand elasticity of -2?arrow_forwardThe demand curve for a product is given by; Qxd = 1,200 - 3Px - 0.1Pz , where Pz = K300. a) What is the own price elasticity of demand when Px = K140? b) Is demand elastic or inelastic at this price? c) What would happen to the firm’s revenue if it decided to charge a price below K140?arrow_forwardThe price elasticity of demand for soft drinks is -1.6. SK Jaleel sells 500,000 cases of 250ml soft drink at a price of $60 per case. Sollo sells 380,000 cases at the same price point, but decides to implement a 5% price cut to increase their sales. The impact is felt by SK Jaleel as their product demand drops by 20%. What price adjustment is necessary by SK Jaleel in order to have a production level of 450,000 cases? a.Drop price by $5.68 per case b.Drop price by $2.95 per case c.Drop price by $3.34 per case d.Drop price by $3.87 per case e.Drop price by $4.26 per casearrow_forward
- Suppose the elasticity of demand for the parking lot spaces at Walmart is -2 and price is 160 per day. If the MC is zero and the parking lot is 75% full at 10 a.m. over the last month, are they optimizing?arrow_forwardWhat if a new restaurant entry increased consumer elasticity of demand for the sushi appetizer from 2 to 3? The price you charge initially was $10. By how much do you have to adjust the price? Will you still be able to make a profit? Show/explain step by step.arrow_forwardAssume that the price elasticity of demand is -0.25 for a certain firm's product. If the firm increases price, the firm's managers can expect total revenue to A) decrease. B) increase. C) remain constant. D) either increase or remain constant depending upon the size of the price increase.arrow_forward
- An end-of-aisle price promotion changes the price elasticity of a good from −3 to −4. Suppose the normal price is $18, which equates marginal revenue with marginal cost at the initial elasticity of –3. What should the promotional price be when the elasticity changes to –4? (Hint: In other words, what price will equate marginal revenue and marginal cost?)arrow_forwardIs the following statement true or false? Explain. The own price elasticity is constant for linear demand. Suppose you are a consultant for a Detroit Ford dealer. Let the market price be at $25,000 for a Ford Taurus. If the dealer has a stock of unsold 2020 Ford Taurus, and you know that the elasticity of demand for this dealer's cars is -1.5, would you recommend any change in price? Why?arrow_forwardExplain why the advertising elasticity of the market demand for beer may be less than the advertising elasticity of the demand for one particular brand.arrow_forward
- Greentech- a high technological pharmaceutical company, has developed a clot-dissolving drug called TPA that will halt a heart attack in progress. TPA saves life, minimizes hospital stays, and reduces damage of the heart itself. It is priced at $ 2,200 per dose. What pricing approach does Greentech appear to be using? Is demand for this drug is likely to be elastic with price? Note: Please answer the question with points and exampleUrgent needed within 30minarrow_forwardGeorge has been selling 7,000 T-shirts per month for $7.00. When he increased the price to $9.00, he sold only 6,000 T-shirts. Which of the following best approximates the price elasticity of demand? -0.6769 -0.6154 -0.3077 -0.5538 Suppose George's marginal cost is $4 per shirt. Before the price change, George's initial price markup over marginal cost was approximately . George's desired markup is . Since George's initial markup, or actual margin, was than his desired margin, raising the price wasarrow_forwardA firm with pricing power (i.e. a price-maker) estimates that the elasticity of demand for its product is __A= -3.50___. To maximize profits by what percentage above cost should it markup its price?arrow_forward
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