An agreement in which recognized company sells the right for others to use company name and operating plan to sell products or services is termed as: a. None of the options b. Franchising c. Manufacturing d. Mining

An agreement in which recognized company sells the right for others to use company name and operating plan to sell products or services is termed as: a. None of the options b. Franchising c. Manufacturing d. Mining

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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18-

An agreement in which recognized company sells the right for others to use company name and operating plan to sell products or services is termed as:

None of the options

Franchising

Manufacturing

Mining

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