[Ramen] Every Sunday, Whitney and Rebekah go to the grocery store and enjoy looking at all theflavors of "Ramen Noodles Soup." They only buy the Ramen that comes in a packet, (not the bowlsor "instant pouches"), picking a new flavor each week. They have tried chicken, beef, pork, andshrimp. This week, they decide to try the new pickle flavor. The variety of flavors of "Ramen NoodlesSoup" offered by Maruchan (the company that makes the noodles) would best be characterized as a:O Product LineO Product ClassO Product FormO Product CategoryO Product Mix

There are many companies which offer a variety of flavour for its existing customers. Ramen noodle…

Answered: all the "Ramen Noodles Soup." They only…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Rachel is a buyer for a large regional bank. When she ordered toner cartridges for the company's printers, she was purchasingMultiple ChoiceA. accessories.B. natural products.C. component materials.D. convenience products.E. supplies.
Sally is interested in fashion and wants to set up a shop. Her fashion items could have wide appeal as they are based on a growing trend. Explain to Sally how she could focus her shop by considering the concepts of targeting and positioning. (300 words)
What can Chobani do to gauge market demand for Greek yogurt and for particular flavors and products in its own product line? Identify at least three specific ideas
Sally Morrison, the head of marketing for Lightbox (De Beers' synthetic stone brand), said the brand's products were meant to be viewed by consumers as playful accessories. "Everyone who is in this space is focusing their marketing on the bridal category." Ms. Morrison said. "And we believe they are missing an incredibly interesting opportunity: the self-purchasing professional and younger woman, the older woman who already has a jewelry collection," and any woman "who doesn't want the weight and seriousness of a real diamond for everyday life." "Though man-made stones account for only about 2 percent of the diamond industry's supply, analysts at Citibank have forecast a possible rise to 10 percent by 2030." Based on this quote in the article, how would you categorize Lightbox in De Beers' portfolio planning? O. Dogs O. Stars O. Question Mark O. Cash Cow O. Red Light
Your team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words) ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)
marketing officer, explained that the goal is to “create unique personalities forour menu items by telling a story about each one.” Through the years, McDonald’s has created a number of successful marketing campaigns and sloganssuch as “You Deserve a Break Today,” “It’s a Good Timefor the Great Taste of McDonald’s,” and “Food, Folks,and Fun.” Its current campaign, “I’m Lovin’ It,” seems ontrack to join the others by helping the company reachrecord sales and growth despite difficult economictimes. Questions1. What are McDonald’s core brand values? Have thesechanged over the years? 2. McDonald’s did very well during the recession in thelate 2000s. With the economy turning around for thebetter, should McDonald’s change its strategy? Whyor why not? 3. What risks do you feel McDonald’s will face goingforward ?
The Folkars brand team looked at the diverse market of all coffee drinkers, then broke it down by age. The team chose to focus on college-aged students who were new to coffee; these people represent the of Folkars brand. O a. line extension O b. brand personality O C. target market O d. product extension
4. Explain each key ingredients. (i) The value of the good or service should be determined. (ii) There should be willingness to buy the product. (iii) The demander should have the purchasing power to buy that good or service.
7 Does a firm have the right to “create” wants and try to persuade consumers to buy goods and ser- vices they didn’t know about earlier? What are ex- amples of “good” and “bad” want creation? Who should decide what is good and what is bad?
15. This merchandise planning tool is a guide for a period not yet begun. It looks to the future and serves as a guide to help the buyer plan purchases in terms of dollars Group of answer choices -Assortment plan -Open-to-buy -Buying plan -Merchandise plan
Develop an integrated marketing communication plan, covering a 12-month period, for the launch and rollout of a fictional new product or service. The product that our team is using is cerassie tea. 1. Identify and describe at minimum 3 possible consumer segments
1. Dr. Pepper Seven Up decided to enter a new category by introducing an energy drink. If it chose to call this new product Dr. Pepper Energy Plus-X, maintaining the Dr. Pepper Brand name, it would be using a a. Private Label c. Line Extension b. New Brand d. Brand Extension 2. It's been said that US consumers drink more soft drinks than they do water. Companies like Dr. Pepper Seven up offer a wide range of flavors and types of drink to tap into consumers’ constantly changing tastes as reflected by what kind of behavior? a. Complex c. Habitual b. Variety Seeking d. Dissonance Reducing 3. People who drink energy beverages tend to buy them frequently. They also stick to one brand. While marketers may see this as brand loyalty, it might be that consumers see little difference among alternatives, or worse yet, they may just become addicted to the same energy burst every day. Such consumer behavior is best characterized as. a. Complex b. Variety Seeking d. Dissonance Reducing c. Habitual…

SEE MORE QUESTIONS

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS