All of the following statements are true EXCEPT: O The industry environment that a firm competes in has little bearing on the strategy it should pursue. O Maintaining a strategy and environment fit over time is a key to ensuring high performance. O An organization should choose a strategy that is appropriate for the envingnment it competes in. O The better the fit between an organization and its environment the better it should perform.

A.3 Yellowburn University, a not-for-profit higher education organization, has the following mission statement: ‘We aim to deliver excellent tuition in state-of-the-art facilities to help develop socially responsible students and to contribute to global academic research.’ Which TWO of the following would be appropriate objectives to fit in with this mission? To deliver the best possible lessons. Each member of staff is to write two research papers for publication over the next two years. To increase car parking space at the university by 10% in the next 12 months to improve access. To get 15% of all students to receive first class honors degrees each year.  To ensure 100% attendance from all students for every lecture.

Q.5. Organizations Discuss. are faced with multiple challenges due to the advent of new technologies.

Q.1 Using the brand personality give examples (brands) for each and provide brief explanation for each of the brand to justify your choice. It’s significant for marketers to decide the most effective reinforcement schedule to use. Marketers must decide about the effort and resources to put and when to reward their consumers when they respond. Several schedules are possible choose one schedule for each of the products and briefly explain your answer for each. Coffee sold a coffee shop or cafe Clothes – shalwar kameez of any brand Lucky draw- at superstore Slot machines at arcade games centre or amusement park.