
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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15-
All of the following statements are requirements for the process of making ethical decisions, except ______ .
a.
Act consistently and apply moral convictions to daily behavior with consciousness
b.
Collect and evaluate information, develop alternatives, and foresee potential consequences and risks for competency
c.
Competition to take quick decision with no basis of norms
d.
Do the right thing regardless of the cost with commitment
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