Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Question
After travelling overseas for an extended period of time, Kathy has come to identify and recognise the similarities in behaviour across cultures. She remarks that "ultimately everyone behaves in the same way, no matter where they are from". Kathy's view of human behaviour is in line with which category?
 

Question 37 options:

 

a) 

 Culture-general behaviour
 

b) 

 Culture-relative behaviour
 

c) 

 Overt behaviour
 

d) 

 Culture-specific behaviour
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