ademark is an intangible asset that has value to a business.  Assume that you are an accountant with the responsibility of valuing the trademark of a well-known company such as Nike or McDonald’s.  What makes each of these companies unique and adds value?  While the value of a trademark may not necessarily be recorded on the company’s balance sheet. Discuss what factors you think would affect (increase or decrease) the value of the company’s trademark?  Consider your answer from the perspective of various stakeholders.

How can patents, copyrights, and legal challenges be used to manage business risk?

ABC Corporation is the sole_providerof a particular service.in-the country.The government has-opened themarket for another competitorthrough an anti-monopoly law. Whatshould ABC-do?  A. Assess how this would affect the business and determine whether it can improve production processes, lower costs, and improve its service.B. Purchase all available raw materials and prevent the competitor from having smooth operations.C. Identify its rights in the constitution to prevent the new competitor to exist.D. Reduce negative environmental and community impact through corporate social responsibility and persuade the government to not implement the law.

Discuss and explain the differences in the kinds of structure a new company can use to organize themselves. What are the relative advantages and disadvantages of each? If you and some colleagues are going to start a new business together, what form of organization would you pick, and why?