
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Address Retail Product/Service Failures?
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- Which type of retailer is most likely to require its employees to focus most on assisting customers as they shop and provide more service packages? limited-service retailer off-price retailer full-service retailer self-service retailer convenience retailerarrow_forwardUnderstand how retailers address product/service failures and discuss the opportunities thatservice failures providearrow_forwardAnalyze and contrast the advantages and disadvantages of offline and online software stores?arrow_forward
- Provide a short definition of an experience good and provide one or more examples of experience goods. Provide a short definition of search goods and name one or more examples of search goods. Based on your answers above, how does the retailing of experience goods differ from the retailing of search goods? What is the impact of these differences on consumers?arrow_forwardHave vou ever used a mobile. wireless device such as a smartphone for online shopping? If so, what did you like or dislike about it? in what ways could your shopping experience be made better? If vou have not used a moble device for shopping, what prevented you from doing so? What would have to happen before you would begin using a mobile device for shopping?arrow_forwardFeatures and values of the food home delivery brand and also challanges faced by this brandarrow_forward
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