Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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- Please answer the question 3 of the case study with full explanation and reference to the provided tables consider the advantages and disadvantages of both options insourcing and outsourcing that affect the decision of choosing one over the other.arrow_forwardSparkling group is a drinking water factory in US. As the business progresses, demand is increasing in Texas, Chicago and New York. And the company owner plans to build a factory so that customer needs in the area can be met without having to send from the main factory. Some of the considerations for decision making can be seen based on the data below: a. How much is the annual box sales volume for each area to be able to compete on a competitive advantage strategy with competitors? b. What do you suggest to the company based on the cost data above for the location of its factory construction? Explain why and use the calculation data so that decision making can be in accordance with the company strategy that you have learned.arrow_forwardHow did CitizenM Hotels create value for their frequent traveler target market without raising costs? Make sure you explain the strategic approach used rather than just describing the activities implemented by the hotel.arrow_forward
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