According to 2018 Sustainable Trade Index commissioned by the Hinrich Foundation, trade is a key ingredient in economic development but cannot be pursued without companies and countries committing to ______________ and developing social capital.

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Cross-Culture Variations in Marketing

Cross-cultural variations reflect the interconnections between cross-cultural research, consumer behavior, and marketing. Cross-cultural marketing is the strategic process of marketing to consumers belonging to cultures different from the marketer's own culture.