A winning strategy is one that A) results in a company becoming the dominant industry leader. B) fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance. C) builds strategic fit, is socially responsible, and maximizes shareholder wealth. can pass the ethical standards test, the strategic intent test, and the profitability test. D) is highly profitable and boosts the company's market share.

A winning strategy is one that A) results in a company becoming the dominant industry leader. B) fits the company's internal and external situation, builds sustainable competitive advantage, and improves company performance. C) builds strategic fit, is socially responsible, and maximizes shareholder wealth. can pass the ethical standards test, the strategic intent test, and the profitability test. D) is highly profitable and boosts the company's market share.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

Section: Chapter Questions

Problem 1DYMP

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