A wind turbine power company is expanding its PR communications with both its key stakeholders and the public at large. In order to present a consistent message and have it aligned with the company's core values, which activities should the company choose to engage in next? They could have the company sponsors advertise at a national mining convention to build better public awareness. They could generate press releases about their new power harnessing features and distribute them to the media and accessible on the company's website in a password-protected area. They could have a white paper written by the company's technical lead incorporated into both the company website and send in an email marketing campaign to industry influencers and stakeholders.
A wind turbine power company is expanding its PR communications with both its key stakeholders and the public at large. In order to present a consistent message and have it aligned with the company's core values, which activities should the company choose to engage in next? They could have the company sponsors advertise at a national mining convention to build better public awareness. They could generate press releases about their new power harnessing features and distribute them to the media and accessible on the company's website in a password-protected area. They could have a white paper written by the company's technical lead incorporated into both the company website and send in an email marketing campaign to industry influencers and stakeholders.
Chapter13: Agency Conflicts And Corporate Governance
Section: Chapter Questions
Problem 1eM
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