
Concept explainers
A variety of experiments suggest that visual images interfere with visual perception. In one study,
Segal and Fusella (1970) had participants watch a screen, looking for brief presentations of a small
blue arrow. On some trials, the participants were also asked to form a mental image (for example,
imagine a volcano). The results for a sample of N = 16 show that participants made an average of 1.8
more errors while forming images than while not forming images. The difference scores had SS = 378.
(a) Compute a 95% confidence interval for µ, the population mean difference score.
(b) Perform a hypothesis test to decide whether people make significantly more errors on the task
when forming visual images

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