Ciccarelli: Psychology_5 (5th Edition)
Ciccarelli: Psychology_5 (5th Edition)
5th Edition
ISBN: 9780134477961
Author: Saundra K. Ciccarelli, J. Noland White
Publisher: PEARSON
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Question

     A Social Science researcher would like to determine the characteristics of people who live and work in small towns.  How might this information be obtainated using quantitative research?  How  might this information be obtained using qualitative research?

Expert Solution
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Step 1: Introducing quantitative and qualitative research

Quantitative Research: Quantitative research refers to the collecting numerical data from a large sample and perform statistical analysis on that to draw conclusion. In the context of studying the characteristics of people in small towns the researcher can use this method to obtain information from large population.

Qualitative Research: Qualitative research is the research method  that used non numeric data to understand people's experiences, perceptions and perspective in depth .To obtain information about people living and working in small towns qualitative research method can be used to ibrahim information.

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