ENGR.ECONOMIC ANALYSIS
ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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A publisher faces the following demand schedule for the next novel from one of its popular authors:
Price
Quantity Demanded
(Dollars)
(Copies)
100 0
90 100,000
80 200,000
70 300,000
60 400,000
50 500,000
40 600,000
30 700,000
20 800,000
10 900,000
0 1,000,000
 
The author is paid $2 million to write the novel, and the marginal cost of publishing the novel is a constant $10 per copy. 
 
Complete the second, fourth, and fifth columns of the following table by computing total revenue, total cost, and profit at each quantity.
Quantity
Total Revenue
Marginal Revenue
Total Cost
Profit
(Copies)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
0
 
 
 
 
 
100,000
 
 
 
 
200,000
 
 
 
 
300,000
 
 
 
 
400,000
 
 
 
 
500,000
 
 
 
 
600,000
 
 
 
 
700,000
 
 
 
 
800,000
 
 
 
 
900,000
 
 
 
 
1,000,000
 
 
 
Which of the following quantity–price combinations would a profit-maximizing publisher choose?
(Note: If the publisher is indifferent between more than one choice, select all of the indifferent combinations.) 
Check all that apply.
300,000 copies at a price of $70
 
400,000 copies at a price of $60
 
500,000 copies at a price of $50
 
600,000 copies at a price of $40
 
Complete the third column of the previous table by computing marginal revenue. (Hint: Recall that MR=ΔTRΔQMR=ΔTRΔQ.)
True or False: At each quantity, marginal revenue is less than the price.
True
or
False 
 
pic 2 : 
Use the black points (plus symbol) to graph the marginal revenue from the 100,000th, 200,000th, 300,000th, 400,000th, 500,000th, and 600,000th copy of the novel. Remember to plot from left to right and to plot between integers. For example, if the marginal revenue of increasing production from 100,000 copies to 200,000 copies were 10, then you would plot a point at (150, 10). Next use the orange line (square symbol) to graph the marginal-cost curve faced by the publisher. Finally, use the blue points (circle symbol) to graph demand at the following quantities (in thousands): 0, 100, 200, 300, 400, 500, 600, 700, 800, 900, and 1,000. 
 
The marginal-revenue and marginal-cost curves intersect at a quantity of (?)   copies.
 
On the previous graph, use the black triangle (plus symbols) to shade the area representing deadweight loss.
 
If the author were paid $3 million instead of $2 million to write the book, the publisher would (?)    the price it charges for a copy of the novel.
 
Suppose the publisher was not profit-maximizing but was concerned with maximizing economic efficiency, and the author of a novel was paid $2 million to write the book.
 
In this case, the publisher would charge ($) ?
 
for a copy of the novel and earn a profit of ( $) ?
 
(Note: If the publisher experiences a loss, be sure to enter a negative number for profit.)
Tools
100
06
80
Marginal Revenue
ips
70
60
ps
Marginal Cost
50
40
FREE 7-
Inlimited
30
Demand
nited
10
Deadweight Loss
-10
100
200
300
400
500
600
700
800
900
1000
Quantity (Thousands of copies)
Price
20
expand button
Transcribed Image Text:Tools 100 06 80 Marginal Revenue ips 70 60 ps Marginal Cost 50 40 FREE 7- Inlimited 30 Demand nited 10 Deadweight Loss -10 100 200 300 400 500 600 700 800 900 1000 Quantity (Thousands of copies) Price 20
Q Searc
Problems & Applications(Ch 13)
Jane's Juice Bar has the following cost schedules:
In the following table, complete the marginal cost, average variable cost, and average total cost columns.
Quantity
Variable Cost
Total Cost
Marginal Cost
Average Variable Cost
Average Total Cost
(Vats of juice)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
(Dollars)
0.
30
1
35
2
15
45
30
60
4
50
80
75
105
5.
105
135
On the following graph, use the orange points (square symbol) to plot the marginal-cost curve for Jane's Juice Bar. (Note: Be sure to plot from left to
right and to plot between integers. For example, if the marginal cost of increasing production from 1 vat of juice to 2 vats of juice is $5, then you
would plot e point at (1.5, 5).) Then use the purple points (diamond symbol) to plot the average-variable cost curve starting at 1 vat of juice, and use
the green points (triangle symbol) to plot the average-total-cost curve also starting at 1 vat of juice.
3.
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Transcribed Image Text:Q Searc Problems & Applications(Ch 13) Jane's Juice Bar has the following cost schedules: In the following table, complete the marginal cost, average variable cost, and average total cost columns. Quantity Variable Cost Total Cost Marginal Cost Average Variable Cost Average Total Cost (Vats of juice) (Dollars) (Dollars) (Dollars) (Dollars) (Dollars) 0. 30 1 35 2 15 45 30 60 4 50 80 75 105 5. 105 135 On the following graph, use the orange points (square symbol) to plot the marginal-cost curve for Jane's Juice Bar. (Note: Be sure to plot from left to right and to plot between integers. For example, if the marginal cost of increasing production from 1 vat of juice to 2 vats of juice is $5, then you would plot e point at (1.5, 5).) Then use the purple points (diamond symbol) to plot the average-variable cost curve starting at 1 vat of juice, and use the green points (triangle symbol) to plot the average-total-cost curve also starting at 1 vat of juice. 3.
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