ENGR.ECONOMIC ANALYSIS
14th Edition
ISBN: 9780190931919
Author: NEWNAN
Publisher: Oxford University Press
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O. a. discounts anchor buyers to the lowest price, so they are willing to pay more.
O. b. the buyer is anchored to the higher price, so the lower price feels like a good deal.
O. c. a higher price is a reference point that is never considered again.
O. d. retailers know that consumers do not think about costs relatively.
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