A marketing firm is tracking the effectiveness of itsnew Instagram advertising campaign on Californian users.They are measuring 6 different variables to determine howsuccessful the campaign has been. The manager isinterested in the following variables: the number of timesan account has seen their advertisement (views) and theamount of money spent on the product given theadvertisement (sales) was seen. The manager alsocollected demographic information based on who viewedthe advertisement: age (i.e., Baby Boomers, Generation X,Millennials, and Generation Z), gender, ethnicity, andincome level (i.e., Low Income and Upper Income). Themarketing firm is interested in determining how thedifferent demographic variables affect the number ofviews and sales of the product.List the variables in this scenario (i.e., 1. ____, 2. ____,..., ).

The objective of the question is to identify the variables that the marketing firm is tracking in…

Answered: A marketing firm is tracking the…

MATLAB: An Introduction with Applications

6th Edition

ISBN:9781119256830

Author:Amos Gilat

Publisher:Amos Gilat

Chapter1: Starting With Matlab

Section: Chapter Questions

Problem 1P

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