MATLAB: An Introduction with Applications
MATLAB: An Introduction with Applications
6th Edition
ISBN: 9781119256830
Author: Amos Gilat
Publisher: John Wiley & Sons Inc
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9.
A manufacturer of equipment for boats is interested in producing a new type of marine radio
with an emergency homing beacon. It is expensive to set up production, so the manufacturer
wants to determine the level of interest in purchasing such a device before money is invested
in this venture. The company is located in the West Coast, which is it primary market. The
company decides to randomly select 12 of the marinas on the West Coast and then
demonstrate the prototype to all of the boat owners at these marinas and gauge the potential
market for the device. What sampling method did the company use to gather its data?
stratified
simple
convenience
cluster
expand button
Transcribed Image Text:9. A manufacturer of equipment for boats is interested in producing a new type of marine radio with an emergency homing beacon. It is expensive to set up production, so the manufacturer wants to determine the level of interest in purchasing such a device before money is invested in this venture. The company is located in the West Coast, which is it primary market. The company decides to randomly select 12 of the marinas on the West Coast and then demonstrate the prototype to all of the boat owners at these marinas and gauge the potential market for the device. What sampling method did the company use to gather its data? stratified simple convenience cluster
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