A manufacturer of a new patented product has found that he can sell 70 units a week to the customer if the price is $48. In error, the price was recently advertised at $78 and as a result only 40 units were sold in a week. The manufacturers fixed costs of production are $ 1710 a week and variable costs are $9 per unit. You are required to Recommend a unit price which would maximise profit and to find the quantity demanded and profit generated at that price.

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter3: Benefits, Costs, And Decisions
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A manufacturer of a new patented product has found that he can sell 70 units a week to the customer if the price is $48. In error, the price was recently advertised at $78 and as a result only 40 units were sold in a week. The manufacturers fixed costs of production are $ 1710 a week and variable costs are $9 per unit. You are required to

Recommend a unit price which would maximise profit and to find the quantity demanded and profit generated at that price.

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