A large nation-wide bank’s acquisition of a major investment advisory firm would be an example of a: a. market extension merger. b. conglomerate merger. c. product extension merger. d. horizontal merger.

FINANCIAL ACCOUNTING
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ISBN:9781259964947
Author:Libby
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Chapter1: Financial Statements And Business Decisions
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A large nation-wide bank’s acquisition of a major investment advisory firm would be an example of a:

a.

market extension merger.

b.

conglomerate merger.

c.

product extension merger.

d.

horizontal merger.

Expert Solution
Step 1

Lets understand the basics.

Market extension merger is a merger in which one entity taget another entity in the same market of different country.

Conglomerate merger is a merger which happens between altogather different industry and business industry.

Product extention merger is a merger which focus on same industry but working in different product. 

Horizontal merger is a merger of the small entities of the business to get benefit of synergy. It is made to increase share of entity in the business.

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